The inclusion of new digital technologies at university requires an analysis of their advantages and disadvantages. It is necessary to establish experiences from two perspectives: didactic use to achieve different training objectives and the development of digital competences in students, and to allow them to obtain information for their correct employment. This research is based on immersive fieldwork with Augmented Reality (AR) through a sample of university students over two academic years. The methodology used in this exploratory work is descriptive and qualitative, for which different AR applications have been used. As a main result, it has been determined that the integration of these apps contributes significantly to the improvement of digital competence of university students while enhancing motivation in learning. However, the main drawback comes from its low presence in the classroom and the need for training of teachers. © 2025 Elsevier B.V., All rights reserved.